Completed Front Cover, Contents Page & DPS

Contents Page

This is currently my contents, Page as you can see, I have just started my contents page, there are many columns which are segments of my contents page, these are  Features, Regulars, Lifestyle, culture and fashion. Each segment has a colour and this is because I will be adding images, with a coloured circle and number to put it in the segment it belongs to.

Complete Double Page Spread (DPS)

This is my completed, Double Page Spread, As you can see I have improved my my contents page significantly By adding images, pull quotes, Drop cap and a lot of colour.

Update on DPS

Currently, I am working on my article as you can see from the previous blog post, I have written more in the columns, I still need to add a few more conventions in my double page spread, such as an Image, add colour, pull quote and finished of the article.

Double Page Spread

Today, I have been creating a Double Page Spread (DPS), as it is one of the three elements of a magazine cover, The program I am using to create my DPS is Adobe Indesign, I have planned the layout of my double page spread, as you can see below is how my double page spread currently looks. The white black space is for the picture of the cover stars, I have used a different font in the title for my title of the double page spread which relates to my front cover Lastly I have 3 columns which will be filled with text. In addition to this I have included some features of the double page spread such as drop cap, journalistic language and the use of gutter space.

Completed Front magazine cover

Today, I have completed my magazine front cover, I tweaked it by adding a cover line, moved different layer in photoshop to make my magazine front cover look more organised and lastly I have adjusted one of the cover lines by capitilising words to emphasise the word CAT. Although, I will improve my music magazine front cover after receiving feedback as I don't feel it is fully finished.

Improved Incomplete Magazine Front Cover

So far, I have continued to improve my magazine front cover, in which I will need a day to complete and finish off, I am still unsure about some of my cover lines as I would like to change some as I do not feel they are enticing enough. I like the colour scheme I have used as well as some added features which I included. My aim for next time is too complete this magazine front cover which will be the next blog entry.

Magazine front cover incomplete

This is how my magazine front cover currently looks, I will be finishing it today and I will be adding all the content and features for a magazine front cover, such as the cover star, barcode etc.

Finished Flat Plan

So today, I completed The flat plan and added more pages to the flat plan to expand to the content of the magazine, there is also more fonts which resemble more features for example the white resembles free merchandising, competitions and touring/ gig information. I also added in a quiz and puzzles section to entertain the audiences and made a purple coloured font in purple to resemble the Q & A. 

Also I forgot to mention that I created it on the programme called InDesign.

Flat Plan

Currently I am doing a flat plan, A flat plan is a planning of the magazine which displays the content in the music magazine, I also colour coded the flat plan to make it easier and much more clearer to understand such as Adverts are being shown in green, reviews or bands which are included are shown in Blue, featured articles are displayed in a light blue, front cover is shown in yellow, contents page is shown in red and any interview of an artist is shown in pink. There are also page numbers to show how the magazine is positioned as well as placed and the order the pages go in, also it shows if its a singular page or a double page spread or generally consists of 2 pages. I will be completing this flat plan today

Call Sheet Brick Lane & Hyper Japan

Adobe Illustrator Experimentation

This is what I have done, while I was using Adobe Illustrator for the first time, I experimented with different fonts, shapes, text and effects in general. This was also my first time using this program as I have never used this program before. I will be using this program to create my own masthead, which will be used in the magazine front cover. I will also be using this program to edit all my text which I will be using not only for my masthead but for the cover lines, strap lines and anything else that is enlisted as typography.

Adobe Illustrator notes

Adobe Illustrator induction

-Vector NOT pixel – based

-        -  Allows for highest quality graphics

-        -  Works well with other with other CS programs e.g. Photoshop or InDesign

-          - Anchor points mean you can manipulate

-          -Selection tool and direct selection tool

-        -  Direct selection tool allows you to move anchor points and handles

-          -Stroke – outline a shape (giving different texture of changing font)

-          -Opacity – can make it more or less opaque

-          -Keep “layers” toolbar open. Lock layers that you are not working on (keeps image from not moving -away)

-         - Free transform : for moving things

-          -You can create text within shapes or following lines using the area type tool

-Make sure you are happy with your masthead, before you right click and create outlines / manipulate. This create vector anchor points.

-          -Colour pallet. Swatches can be chosen from the menu.

-         - Export à file à export à PNG. Resolution = PPI (High). Transparent background. (Allows the background to be clear and the image to be of high quality.

-          -Always save the file as an Adobe illustrator file, to go back to improve work back on adobe illustrator 

Music Magazine Pitch

This is my music magazine pitch. were I speak about the magazine I will be constructing and the details and information for the whole concept of the music magazine I will be doing/creating and the ideas I have.

My Music Magazine Proposal

Photo Studio notes

Photostudio notes

Today I had a trip in to the photography studio to have a photo-shoot induction using the studio.As I do photography as an AS subject, I found the studio - photography slightly easy to configure around as well as had knowledge about studio photography.

DSLR (Camera) : The DSLR (Digital Single Lens Reflex) I will be using is the Nikon D7000, it is a 18 Mega pixel camera and has the storage of 16 - 32 GB.

Back drop : In the studio the first noticeable surroundings I was aware of was the white backdrop, the reason for having a white backdrop is to display an individual to have a clear background in the images taken from the camera, there is also a black backdrop for the same reasons for the white backdrop.

Infrared - All the equipment used is infrared connected meaning, they have to be close to interact together

Lights : Before taking pictures in the studio the light must be switched OFF

Cautions : Model must be away from the backdrop around 5/6 feet away, if they are close to the backdrop then they will be bleached within the backdrop on camera.

The lights and equipment I am going to use is called "Trinity flashlight" 

On each of the equipment soft boxes , grids and snoot there is a + and - button, this is to either increase or decrease the lighting. The numbers displayed are 1 - 6 (1 being the lowest of light) and (6 being the highest of light)

Godox : A godox is a device which is on the camera it connects to the softbox, grid and snoot through infrared. The godox is delicate and battery operated 

Exposure - In photography, exposure is the amount of light per unit area reaching the film, as determined by shutter speed, lens aperture and light. If the film is over exposure the film will turn black, if the film is under exposure the film will go white.

SHUTTER SPEED – Slow shutter speed combined with panning the camera can achieve a motion blur for moving objects. In photography, shutter speed or exposure time is the length of time a camera's shutter is open when taking a photograph. The amount of light that reaches the film or image sensor is proportional to the exposure time. Controls the length of time the film or sensor is exposed to light.

The length of time the shutter is open is called the ‘shutter speed’. It is calibrated in fractions of a second usually

30, 15, 8, 4, 2, 1, ½, ¼, 1/8, 1/15, 1/30, 1/60, 1/125, 1/250, 1/500, 1/1000

Aperture - an aperture is a hole or an opening through which light travels. More specifically, the aperture of an optical system is the opening that determines the cone angle of a bundle of rays that come to a focus in the image plane.

Shallow Depth of field - Shallow Depth of field is the distance between the nearest and farthest objects in a scene that appears acceptably sharp in an image. Although a lens can precisely focus at only one distance at a time, the decrease in sharpness is gradual on each side of the focused distance. This also blurs the background while focusing on the object in the front.

ISO - In very basic terms, ISO is the level of sensitivity of your camera to available light. The lower the ISO number, the less sensitive it is to the light, while a higher ISO number increases the sensitivity of your camera.

Call Sheet

This is a Call Sheet I have created, this displays all details about my photoshoot, in which I planned out with all the equipment I used details and names also the whole reason on why I have created the call sheet.

Proposal Plan

Magazine Proposal plan –

The masthead of my publication will be named, BLACK HEART the reason for naming the masthead black heart is because it reflects on the genre of the publication, it also sounds edgy and rock like and gives a mysterious and distraught atmosphere. The publication is a mixture of 2 words but combined. The word black detonates darkness, emptiness and desolation, and the word heart, suggests life, energy and vitality. The words combined gives a binary oppositional contrast between the two words within the masthead, as if it’s a heart of darkness

Contents page – In my content page, I’m going to include a wide range of both featured and regular sectors which provide information on the double page spread, as well as this the magazine will have its own section called Black blood, as it related to the contents magazine content page. The magazine contents page, will contain an alternative rock band called “Demonic felines”or "Demonic Cats" (My cover stars band name). What will make the magazine stand out is that it would have a collage of images, of the featured rock band, a section of features displayed on the contents page, a font style which is the same as the masthead.

Masthead – The masthead is going to be called “Black Heart” as mentioned above, the masthead resembles the genre and reflects upon it, as “alternative rock” is stereotyped, to have a menacing title which tends to be edgy and slightly rough, this also stereotypes the audience itself, as it gives the audience to be seen as “rebellious”, The stereotype is used to emphasise the genre in a neutral way as it is neither positive nor negative.

Cover stars – The cover stars of my magazine, are 3 females, the reason being this, is because there aren’t many females supported in the rock genre, yet there is a lot of female rockers in society, my cover star is a band and will consist of 3 members, all have piercings to promote the genre, as it is stereotyped. I am also going to make sure they wear clothing relating to the rock genre, and have props which make the

Genre - The genre of my publication is a mixture of JRock (Japanese rock) and alternative rock, I did this because I wanted to have a more diverese and larger audience, as rock music is already mainstream, I wanted to mix it up with a bit of Japanese rock, to give the target audience a different taste in music and also to meet the target audiences needs

Proposal Presentation Planning

Task 6 - Proposal presentation planning

The proposal I have to create, had to be presented on a program, to show creativeness and that I have the ability to use different softwares and technology, I have an option of different programmes to choose from, which are programmes to do with presentations in which my proposal will be presented on. I will have to think of how to use these different programmes, However, I will be choosing Prezzi, to do my proposal presentation because it is clear to understand and as well as this it is appealing towards the audience.

Proposal Planning (In more depth)

Task 6 - This a more detailed plan for the proposal on what to include, this is mainly to help with constructing the magazine, that I am going to produce, I will have to think about how I am going to to include a variety of features, and do some research on other magazines which is related to the genre I am going to do, the target audience as well as the demographics of the target audience.

Proposal / Photoshoot planning

Task 6 - For task 6 I have to create a proposal in which  will include information on our magazine front cover, double page spread and contents page. I also have to create and plan a publication for my chosen magazine as well as this think about house style, cover lines, pricing and all other features which fit in to each segment. I also have to experiment with different fonts that is suitable for my masthead also the masthead font will have to reflect on my chosen genre. Also, I will have to be planning my photoshoot, on props, clothing, genre etc, and book a day which I then have to use the photography equipment which I will take a photograph and use as my front cover, double page spread and contents page, the models who are going to be photographed will be the cover stars.

Distribution

Distribution

Institutions - Institutions  are established organisations in which own many publications which produces magazines, apps, social networking cross platforms, Ezines and freebies. Institutions can produce there own music magazines and as well as this institutions can produce many publications in different formats in particular they tend to produce music magazines, which link to builds on through different methods of media platforms as mentioned above. There are 3 really succesfull instituions which are famous for producing music magazine and have a mainstream amount of fans which appeal to both niche magazines and main stream music magazines these are 

BBC (British broadcast corporation) - BBC is its own producer and they produce a a genre of music which is classical hence why their publication of their music magazine is named "Classical Music"

Bauer Media - Bauer Media are successful and have many publications they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, also this Bauer Media's music magazines tend to be based on alternative rock music

IPC (International Publishing company) - IPC are in charge of publications which are specialise in rock they are in charge of the publications NME, Guitar and BASS.

Magazines aren't the only publication as there are more, which institutions set out in different forms, as technology is building up, new forms of cross media are being used on different platforms and are also being produced.

These are...

Electronic brand extension - Electronic brand extension is when the publication uses online social media platforms to engage with the target audience for instance, platforms such as Facebook, Twitter, Youtube and Instagram. Electronic brand extension is one of most popular and mainstream ways of alerting the target audience on updates, events, tours and concerts. It also allows the target audience to interact to the publication, by commenting, in which the publication replays to the target audience. The publication shares images, updates, music , newsletters and subscriptions in which the audience gains all the information they need as well as having access to the information. There are many publications that do electronic brand extension one in which is popular is NME

Ezines - Ezines, are online magazines, its a publication and are linked with magazines of all sorts, specifically music magazines, as they have a wider audience. There are a lot of positives of having Ezines available, as some institutions give out codes, which allow you to access online magazines from home or by smart phones, tablets and computers. Normally there are limited Ezines, which give a lot of information on a certain publication However, there are some Ezines which are limited with exclusive information. A majority of Ezines, are free and in addition to this, the Ezines are more like teasers than actual magazines. Ezines are accessible on websites.

Apps - As technology has increased, smart phones have been released with an "App store" where you can download apps, institutions create apps, to benefit their publications and another way to appeal and engage with the audience in to downloading it for exclusive information, also since its on a smart phone it is more easily accessible so you can use the app while traveling to retrieve the latest information. A number of publications have apps such as Kerrang, NME and Q

Subscriptions - Subscriptions, is when the target audience subscribe meaning, they want more from the publication, they do this by giving their details and then receiving an email, with every email is an update, so it updates the target audience on upcoming magazines , tours, apps and live shows, it also gives information about upcoming events and artists. subscription helps the target audience socially engage with the publication as they are retrieving information that is useful for them.

Freemiums - Freemiums, are simply free magazines, they are normal at train or bus stations and are always given out for free, just like newspapers, but in the form of a magazine, inside a freemium there is a lot of different information, some Freemiums are limited edition such as a freemium called "Time out", inside a freemium are a lot of adverts, which suggests that the institution of the freemium wants to raise awareness of products or events in order to make profit.

Sales and returns - sales and returns are magazine bought from the shop that can be given back, and with this you get your money back, However, it is unlikely that many shops do sales and return. Most of the magazines that are on for sales and returns are left over magazines that didn't get sold. Shops don't mind if the magazines are returned as they do not pay money for the magazine sold as, only the distributor gains a loss.

Music magazine stand

Magazine magazine stand

I went to WHSmith to take a photograph of a magazine stand, I visited other stores, such as Tesco and ASDA but they didn't have any music magazine. I chose WHSmith as they had a variety of music magazines which are main stream and niche.

I went to WHSmith to take a photograph of a magazine stand. This is the magazine stand I took in WHSmith as you can see they are all music magazines. However, I noticed that the only genre of music in this magazine stand are all rock or alternative rock, there is no other genres to be seen within the image. The organisation of the magazines have been aligned all facing towards the audience showing the front cover, every front cover can be seen as the masthead, is shown on all the magazine which makes it readable, also the colours of the mast head are very vibrant as well as dark which contrasts and makes it easier to spot while looking at the magazine front covers in the stand. The magazine covers are organised to overlap other magazines which shows the magazine but covers a small portion of the magazine, it is all visible.

In this stand, the duplicate of magazines are behind each other, for example in this image, there are 3 issues of the Kerrang magazine, and the duplicates are in the background of the first magazine, this shows the audience that there are more magazines of the same kind available. In a majority of the magazine front covers, the rock genre is more dominated by the male gender in comparison to the female gender, as there is only 1 woman on a front cover in the magazine stand and all the other rock or alternative rock genre magazine have only males on the front cover.

There is a lot of bold cover lines and strap lines, on the magazines on the magazine stand, this makes it easier for the target audience to read, as they'll get a hint of what could be discovered within the magazine. There are also strap lines, which tell the audience that there is a lot of freebies in the magazine for instance the MOJO magazine in the image, has a strap line which says "Free Cd" this automatically engages the audiences eye, which directly shows that there is a free cd in the magazine.

The magazine layout and organisation have been laid out to show the cover star, as cover stars are the main focal points on a magazine front cover, which also gives an idea of what   
the genre of magazine would be about, some magazine also display other artists and bands on the front cover in a smaller segment on the page, to reach out to their audience by interest which entices the audience in to wanting to know what could be inside the magazine. By also having a visible layout, the audience can detect the house style of magazines, as some magazines always use the same house style which makes it easy to spot, for instance Kerrang. Kerrang always has an house style of black, red and yellow if the target audience were to see the magazine from a distance they would easily spot it, and recognise the magazine.

Magazine distribution planning

Magazine distribution planning

In class we were preparing for task 5 - which is distribution

This is the plan for distribution of music magazines and a magazine newsstand. In this plan it shows a variety of features, and different sources of distribution, which include institutions, social media and other ways on how different institutions distribute there publications, or how they socially appeal to their audience to give them information about upcoming magazines,ezines,apps or information in general. I also have to go out and a take a picture of an actual new stand which shows music magazines, to see how they're positioned and how they're distributed or organised and research on different platforms of the publication.

Preliminary college contents page evaluation

College contents page evaluation

In my contents page, the title shows its a contents page, as it is in a large sized font, and in a bright yellow colour. It stands out which makes it easy to spot, and as it is on a single page it shows that the contents page consists of 1 page. However, I dislike the titles font, and I'm not fond of the layout of the title, I also think I should've changed the background colour because the contents page doesn't look attractive.

I included different sections in the contents page, these are featured articles and regulars. The features article only lists articles to do with Art, it also lists a number, which is the page number which tells the audience directly on what page the article will be on. Page 9, is the main page, as it is in the biggest sized font, and is near a image with page 9 which has an image of the cover star. The font size in the features section for different subheadings of articles decrease in the size of importance and with this the numbers are also descending. The font colour for all the subheadings are in colour red I did this because I wanted the red to contrast against the infused black and silver background, and red did the job in standing out between these colours. I don't like the amount of colour I have used in the contents page, as the red seems to be repetitive and doesn't make other subheadings standout as they are all the same colour.

The regular section gives information mainly about the college in general, there are puzzles and competitions to entertain the target audience, and information for students such as revision tips and many more. The numbers continue to descend till the last page which is page 40, the biggest sized subheading in the regulars section is the puzzle and competition, this instantly sends a message to the reader that the competition is significant. 

I included 4 images, in the contents page, these are all images to do with art, and I have used the cover star and 2 individuals, who are holding up pieces of art work, which they are showing in a delightful manor with a polite gesture which reflects happiness as they're displaying their art work. The background of the pictures is silver and black which blends in with the original black ground which is the same colour, this is good as it makes the image blend in the background which shows no over lapping of images and is subtle. One of thing I dislike about the images, is the layout, as it is one straight-line of images, I could've scattered the images and positioned them using a sense of composition to help layout the images, to improve the focal point of the readers eye as they would look around on the magazine instead of focusing on the images, as images are normally the most attractive and eye catching feature whether it be on a double page spread, contents page or front cover, by equalising the images by having to images on each side it would entice the audience to look everywhere on the contents page, then focus on a specific side of the contents page. 

Lastly, I included house style and colour scheme throughout, and made it specific, which is noticeable as all the titles are in yellow, these are "contents page", "regulars" and "featured articles" I did this because having a bright colours makes it stand out, however the colour yellow against the silver background. All other text is in red, this was a bad idea as all of it is in red and it doesn't really entice the audiences liking, to improve this I would use a range of colours which go accordingly to a selected colour scheme, which works together. The background which consisted of a mixture between silver and black is not appealing, as the grey background and the yellow coloured text do not go together, However, the black and yellow do show contrast. There is also not enough black showing as there is only a small portion of black showing and it is mainly in a corner where there is no yellow text visible.

Overall, I dislike my contents page, However, to improve my contents page I would to need to 
1. Improve colour scheme as some colours do not go together
2. Re-arrange the composition and layout of images used
3. Have subheadings positioned in different positions 
4. Change font to make text more appealing

Preliminary College magazine front cover evaluation

College magazine preliminary Evaluation

 In my front cover, for the preliminary task, I made my magazine target audience aimed at a specific group of students, and these students are “art students” I did this because I wanted my college magazine to be a niche magazine. Having a niche magazine, is at both a disadvantage and advantage, as having a niche target audience may not attract the actual audience based on the magazines content However, having a niche magazine is also an advantage as you have a specific audience which will engage towards the actual magazine.

 I named the magazine “LSC ART” I did this because I wanted to aim the magazine at only Art students, although it does include content of the college itself, as I included different features and regular’s pages relating to the college in the contents page, which makes the magazine have a fan base of college students. On the front cover of the magazine, almost every cover line relates to Art, and future careers within the Art sector, I did this because it is a good way of both helping students and enticing them towards the magazine, as it gives them the knowledge and information they will need in their later life, this is important because the magazine benefits the target audience, and if its beneficial it would be more likely that the target audience buys the magazine. At the beginning when I made my college magazine plan, I had a different title, the reason I chose to change it was because I wanted the magazine to be niche, before the title was going to be "LSC LIFE", however I changed that and did not follow the plan I made previously.

The magazine is priced for £1.99, the magazine is cheap as students wouldn’t want to buy an overpriced magazine, which they would like it to be preferably priced at a lower cost, this is also affordable for students and they gain more from having the magazine, as it allows them to sign up for competitions and giveaways, which are promotional and have limited entry’s.

In the magazine front cover, I put in a lot of detail about Universities and how to "Be a good art student", I did this for a reason, and that reason is to reach out to the target audience which are Art students the age between 16 - 19, As it provides a lot of information, it is more likely to be bought by an Art students or an individual who is interested in thinking about career choices, or any Art related careers/activities.

There is a colour scheme throughout the magazine front cover, these colours are Black,yellow and red. I chose these colours as i wanted a contrast of colours that would overlap different colours in the foreground / background of the front cover. As well as this it's the same colour of the colleges lanyard, on students ID cards, which shows it the house style, reflects on the college in addition, the cover star is wearing the same colour clothing to reflect the colour scheme on the magazine front cover.

In the front cover, I made sure I used props, in this front cover the prop is a sketch book, I did this to show the cover star is dedicated towards working and is high achieving, the gesture of the cover star suggests. In the magazine front cover I also used an ID card as a prop to show representation of the college. However, I should have changed the sketch book prop as it is black, and the cover stars jumper is black, which makes it hard to see, I should've thought about changing the colour to make the prop more visible. 

Overall, to improve the magazine front cover i would

1. Not use too many cover lines, as the front cover looks crowded with a lot of text.
2. Add different information of what would be inside the magazine, for example page numbers/articles.
3. Use all features of a magazine front cover
4. To not be repetitive on the use of cover lines

Contents Page

Contents Page

This is my content page for the preliminary task, I have included many different features, and included a total of 4 pictures of which i have taken, it also includes the cover star, as it relates back to the front cover of the contents page. There is also a colour scheme throughout the contents page which are the same colours used in the front cover, it contains the colours, red, yellow and black. In my contents page you can see that the titles and subheadings are in the colour yellow, i used this colour because it contrasts with the background colour which is a silvery black. I made the text which is in the contents page a red colour, this is because i wanted to make the text stand out and follow the house style throughout the contents page.

Preliminary - College magazine front cover

Preliminary - College magazine front cover 

I used photoshop to create my college magazine cover, as it had the tools i needed to use in order to construct my college magazine front cover. The tools i used were text boxes, font, colour , an original image and different lighting effects which help make the font readable.

In my cover I used the cover star as myself, as i am an art student. I made the price £1.99 as it is affordable for students and they can benefit from the college magazine. Also i included a competition in the in the skyline to help entice the audience with a prize giveaway, as everyone would like to get their hands on a tablet for free. I used a lot of cover lines to give the audience some relevant information as to what is in the magazine. The title is named LSC ART, as already gives the audience a clue of the genre is about, and in this case it is ART, i wanted the college magazine to be aimed at a niche market, as art isnt just a subject but a hobby and students may want to view the magazine as they could participate in activities such as enrichment.

LSC college magazine front cover planning

Magazine front cover planning.

I was planning to see what conventions I could add to when I start my real college magazine, and I thought of the title LSC Life, simply because my magazine is directed at students who go to LSC. I included some enticing cover lines, which will help persuade the audience to read my magazine, the magazine will also cost money, but it'll will be cheap the price of it will be £1.00, as its affordable and students will benefit from it. I'm going to have a skyline, which is full of competitions and giveaways this will also help attract students to read the magazine, as they are limited time giveaways. The cover star or main image I will have will be of a student reading, a book as it will subtly promote the usage of books and education. Finally, I will have a house style which consist of the colours yellow, black and blue the reason being for this is because our college lanyards are yellow and black and I will want to represent the colleges colours. The colours of the colleges logo is also the colour of my house style which will represent it further.

CASE STUDY 2 - Kerrang!

Case study 2 - Kerrang!
The next case study I'm going to do is another rock genre and the magazine is called Kerrang!

                                                                    Front cover - 

In this magazine the first thing i can see visually is the the cover star, although the kerrang magazine doesn't list the band however, from reading the cover lines it tells me that the cover star who is featured on the magazines name is Gerard Way. The use of colours on the cover stars, clothing also represents and follows the kerrangs house style colour which consists of blue, red and yellow. The colours are also primary colours which make the front cover stand out as there is no usage of secondary colours in the front. In the cover lines I noticed that each of the cover lines include different bands, due to this the Kerrang publication wants to promote each individual band shown on this front cover. Above the masthead it shows a skyline, in this skyline it is enticing the audience to read the the magazine as it says "the funniest interview you'll ever read" this suggests that the kerrang magazine uses humour to interact with the audience and to also entertain the audience when they are reading. Lastly, there is a skyline on the bottom of the magazine front cover, which gives merchandise to the audience as it gives 6 posters out, which the audience may want as they might like a lot of the artist who are seem displayed on the magazine, there is also a competition on the bottom which encourages the target audience to participate in this competition in order to receive a ticket to a concert, this helps engages the audiences as they would want to see there artists live at a concert.

Contents page 

 In this content page, it shows the word content, this clearly indicates that this page is the conents page. it also helps the audience by giving a clear example which i directly aimed towards them as it says "learn to fly through the mag". In the content page it shows it shows different types of sections and are enlisted with numbers on the side telling the audience where they can find these pages. They have a section on news, which tells the audience about upcoming news to do with artists and bands who are on the kerrang magazine, it also gives feedback, where the artists themselves directly speak towards the audience. there are other sections which go downwards in the centre, these sections are shots, lives, albums, gig guides and the uptime rock test. These sections are here to meet the audiences need and to entertain them, while giving them the information they might be craving for. In the content page on the top it shows the issue date and the cover date, this tells you how recent or long ago the music magazine was published from the institution it came from which is called "bauer", as you can see this magazine has a recent date which means I bought it not so long ago. Lastly, there are a lot of images on the content page which varies with size and have numbers on them, these are double sided spreads, as I looked at them while reading the magazine, also on the bottom left of the page it shows miniature pictures overlapped on top of each other, and next to it is information on thanking people who helped form the magazine together, and the images show to people who helped create the magazine, this is good to know as it gives the credits for those that deserve it.

Double sided spread

In the double sided spread the colour scheme used is mostly primary colours which are bright, bold and stand out a lot so it grabs the readers eye and makes them look at the page to see what the article/ magazine feature is.The columns are structured very clearly which gives the reader ease of reading the article. The font is a black, bold one which makes it easy to read and looks professional in the magazine. Also on the other side of the page the writing is white to make it contrast with the blue so it is easier for the reader to read. The picture of the man relates to what the article is about and for those people who do not know, who he is they can then see who he is which it says in both the front cover and contents page that his name is Gerard Way and also gives the band that he is from which the "My chemical romance".In the centre of an article there a pull quote positioned and it is there show the opinion of Gerard way, this is used as an interaction from the cover star towards the audience as if he is directly speaking to the audience, which comforts the audience as well as intrigues them, as they want to know what the cover star is thinking about.Overall the whole article is quite eye-catching and hold so someone who is just flicking through the magazine casually, will definitely stop on the page to see what it is about and while reading the article all the different features keep the reader engaged and wanting to read more, so it is very effective in grabbing the readers attention. The mans facial expression straight away gives the impression that he is someone who may be in a rock band but his clothes have been juxtaposed with the rock image he has been given, The image is juxtaposed as what he is wearing is smart and people assume that rockstars wear scruffy, weird and mix matched clothing but in this image the cover star is wearing a nice formal suit which goes against the stereotype of "rockstars". 

Press Pack 1

This is the Kerrang Press pack, it shows the demographics of the target audience and gives an over view of statistics of the age range, gender ration and ABC profile. The gender ration displayed in this press pack, shows that number of female readers are at a 40% ration and male readers have a percentage ration of 60% this clearly suggests that males are more likely to buy the Kerrang! magazine, as well as this it also suggests, that men are more dominant and are more engaged within the alternative and rock lifestyle. The age range displays the ages and the percentage that read Kerrang, it also reveals the target audience which are the age range between 15 - 24 as the percentage is the highest on the press pack, its a percentage of 71% which is high percentage compared to all the other age ranges and percentages which a majority of them are below 10%, I can also see a correlation on press pack, and this is the lower the age range, more the readers, as the adulthood and elderly readers are at a really low percentage. The ABC1 Profile shows that 51% of the target audience that purchases the magazine is employed and have jobs or occupations which range from professional, middle and lower middle classed jobs, and the other percentage which is 49% either have lower class jobs or are unemployed, one major factor on why the statistics for ABC1 Profile is almost equalised is because of the target audience which are ages between 15 - 21 as many of these ages are most likely to be in education, the ABC1 Profile has been equalised between employed and unemployed figures, another factor is parents, some parents of the age range between 15 - 21 are most likely to be unemployed as having children is a social factor as they may be the ones who are purchasing the kerrang! magazine for their children. Although this kerrang press pack was between 2011 - 2012, the statistics may have changed.

Press pack 2 

Here is another Kerrang press pack, as the one above was during 2011 - 2012, and this press pack is between the the months january 2012 to december 2012, In this kerrang press pack the gender ration of female readers are at a ration of 45.3% while the male kerrang readers are at a percentage of 54.7 this shows that there are more male readers in comparison to female readers.  The age range of the the target audience is between 15 - 24 as well as 25 - 34, however, the 15 - 24 is the current target due to have more of a percentage in that age group, the other age groups have a low percentage this automatically tells me that the audience is specifically aimed at teenagers and adulthood, and is NOT aimed at the late adulthood and the elderly. The ABC1 Profile is the same as the other previous press pack, and remains to be the same as there is no change in statistics. The gender ration in press pack 1 shows that there is more male readers than female reader, and that remains to be the same as their is no change, However, the percentage of female readers has increased by 5.3% and the male percentage of reader has decreased by 5.3% due to press pack 2 which shows that they have gained more of a female based, but the male fan base is still dominant. The age range in press pack 1 was at 75% from the ages of 15 - 24 and the readers between 25 - 34 were at a percentage of 12%, However, according to press pack 2, the percentage of ages 15 - 24 has decreased by 24.9% and the ages between 25 - 34 has increased by 11.5%, this suggest that as time progresses the target audience for younger ages are decreasing.

Mission Statement 

Institution and publishing 

The institution for kerrang, is Bauer Media, Bauer Media, does not only own Kerrang as a publication but own Nme and Q, all of these music magazine all specialise in a specific genre, which is Rock, specifically alternative rock or Indie rock. All publication that are published by Bauer Media are also all main stream music magazines as they all have a large fan base which supports their magazines. Aside from music magazines, Kerrang and all the other publications all have different forms of media platforms, these include apps, Ezines, subscriptions, social media websites and freemiums. This ensures that they have contact with their large fan base, and as well as that, thee fans are entitles to have access to kerrangs and other publication videos, photos, emails and many more, it also allows the fans to interact more and becoming more engaged with their publication as sometimes their are promotions, exclusives, merchandising and competitions in which makes the fans feel involved and encourages them to participate with publication. The kerrang magazine is published every week, meaning a new issue is out every week, this continuously gives the audience pleasure and satisfaction as each new issue is different and some are limited and exclusive, they have also set a price which is affordable for the target audience, which means their market research is succesful.

Overall, I think that the Kerrang magazine, is successful in every way possible, from having multiple features on every page of their magazines which always keeps the readers being entertained in the magazine, it also advertises adverts which are aimed at the target audience for instance "vans" clothing shops, on where the target audience can receive a discount. Kerrang also, has many artists and bands featured in their magazine, if a fan supports an artist they will surely buy this magazine, In addition as the Kerrang magazine is a mainstream magazine it has a large fan base and the fan base contains many people this magazine sells quickly and a rapid paste, all in all I think this magazine is truly remarkable as it contains everything needed for a perfect magazine.

CASE STUDY 1 BIG CHEESE

Cast Study 1 - 

For this case study I chose to do a rock magazine as my genre.

Front cover

The masthead of the publication is Big cheese, In the front cover the masthead is in a bold font the reason for this, the title is made to be engaging and it does a good job in doing so, also the masthead is partly hidden as the cover stars head overlaps the title, although it is still readable and I can make out the masthead. I also noticed that the mastheads font colour changes in tone it almost resembles an actual cheese, hence the magazines publication named Big cheese. On the top of the magazine front cover it shows the skyline, in this skyline it engages the audience to buy the magazine as it makes contact with the audience telling them that there is 4 posters with in the magazine and gives out information on an upcoming festival which will get viewers of this magazine publication to read. In this magazine front cover it doesn't show many cover lines, but gives however, it entices the audience that it is a "punk rock special" which catches the eyes audience, and notifies them that this magazine is one of a kind due to this promotion. On the front of the magazine it says the bands name in a bold font and in the colour yellow, this is used to promote the cover artist or band in a publication in this case its GREEN DAY. In the main image they use props such as a microphone to indicate to the audience that the cover star at front is a singer. The mise - en - scene within this magazine front cover reflects back on the genre of music which is rock, as it shows the cover star with tattoos, messy hair and make-up on his face, this is also stereotypical, as not all rockers need to have these qualities in order to portray themselves as "rock stars". Lastly, in this magazine it lists other bands that the audience may be interested in, as well as bands which the audience may listen to, this is a way of advertising other bands to help gain more fans, and as big cheese has a large fan base they may want to discover more about the other artists through the publication.

Contents page 

         
The contents page is split in to 2 pages one next to the other. the first page consists of images, and band groups with numbers, the numbers on the page next to the image take you to an article based on the artist page number selected. On the left side of the content page, it shows different sources of cross media platforms and social media websites, like Facebook and twitter, the reason big cheese magazine has done this is to promote its fan page and to build a larger target audience. In the content page it displays the article with the cover star that was featured on the front cover, this helps find a double spread sheet about the artist on the front. In both of the magazine on the far left and far right it shows 2 columns one is named after the masthead and uses the same logo, the other is named cream cheese and shows fans on different media platforms. There is a house style which is used in this content page and was also used in the front cover which shows the colours white, yellow and orange the reason why I think the colours orange, white and yellow is because of the magazines title which is big cheese and as cheese can be different types of colour such as the house style font. The colours also stand out due to having bright colours on a dark background which makes it easier to find the information as it is bright.

                                                              Double sided spread

In the double sided spread, it shows the cover star who was features on the front of the magazine front cover, and contents page and now he is on the double page spread, this shows that the institution of the publication wanted to advertise the band GREEN DAY or maybe the fact that GREEN DAY is a popular alternative rock band and is being promoted on the magazine. The house style is changed in the double page spread as it now consists of white, green and black. in the double page spread the featured cover star has the same props which is the microphone, the reason is because it shows he is a rock musician. I noticed that in the green font used in this double page spreads, are pull quotes as they are quotes from other musicians and opinion based on GREEN DAY they use this to show the audience what the target audience thinks about the band. in the white font there is information on the article regarding the band on the next page and has information about them.

Press Pack

As BigCheese is a niche magazine they didn't have any press pack available that was visible to see on their website, or any other publications or on any cross media platform. On the BigCheese website I clicked on the menu and I then clicked on the option which said "Contact Us" for a press pack. I received a press pack from the publishers of the magazine after emailing them in order to receive information of the press pack. The BigCheese press pack is shown below...

The target audience for the BigCheese magazine is between the ages of 15 - 25 year olds, this is because the target audience, are more interested in rock bands compared to the older generation. As the target audience is between the ages of 15 - 25 year olds, this gives the impression that the audience are mostly students and unemployed as the target audience is aiming teenagers and young adults. The gender of the target audience is a percentage of 55% for males and 45% for females, this directly tells me that the audience is more aimed at males then females however, the percentage of both genders are not that distant. In the Big cheese press pack it shows the amount of copies that BigCheese sell, they sell a total of 10,000 in the UK which isn't a lot compared to other alternative rock magazines, however, as it is a niche targeted audience it is a good amount to sell in the UK, because producing more of the magazine will cause the institution to lose out on money, as their target market is not mainstream. Big cheese also sell 3000 overseas, meaning out of the UK and in to other countries, this is good as they have a specific target based on genre and target audience and their fans would like to buy their magazine as they may have an interest in the magazine, content, information or artists and bands displayed on the front cover of the magazine and within the magazine.

Institution and publisher

This is the BigCheese, Mission statement, it provides information about their institution. The institution of BigCheese, is BigCheese themselves, they are there own publisher and institution, they only have 1 publication which is the publication of the institution.