Distribution

Distribution

Institutions - Institutions  are established organisations in which own many publications which produces magazines, apps, social networking cross platforms, Ezines and freebies. Institutions can produce there own music magazines and as well as this institutions can produce many publications in different formats in particular they tend to produce music magazines, which link to builds on through different methods of media platforms as mentioned above. There are 3 really succesfull instituions which are famous for producing music magazine and have a mainstream amount of fans which appeal to both niche magazines and main stream music magazines these are 

BBC (British broadcast corporation) - BBC is its own producer and they produce a a genre of music which is classical hence why their publication of their music magazine is named "Classical Music"

Bauer Media - Bauer Media are successful and have many publications they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, also this Bauer Media's music magazines tend to be based on alternative rock music

IPC (International Publishing company) - IPC are in charge of publications which are specialise in rock they are in charge of the publications NME, Guitar and BASS.

Magazines aren't the only publication as there are more, which institutions set out in different forms, as technology is building up, new forms of cross media are being used on different platforms and are also being produced.

These are...

Electronic brand extension - Electronic brand extension is when the publication uses online social media platforms to engage with the target audience for instance, platforms such as Facebook, Twitter, Youtube and Instagram. Electronic brand extension is one of most popular and mainstream ways of alerting the target audience on updates, events, tours and concerts. It also allows the target audience to interact to the publication, by commenting, in which the publication replays to the target audience. The publication shares images, updates, music , newsletters and subscriptions in which the audience gains all the information they need as well as having access to the information. There are many publications that do electronic brand extension one in which is popular is NME

Ezines - Ezines, are online magazines, its a publication and are linked with magazines of all sorts, specifically music magazines, as they have a wider audience. There are a lot of positives of having Ezines available, as some institutions give out codes, which allow you to access online magazines from home or by smart phones, tablets and computers. Normally there are limited Ezines, which give a lot of information on a certain publication However, there are some Ezines which are limited with exclusive information. A majority of Ezines, are free and in addition to this, the Ezines are more like teasers than actual magazines. Ezines are accessible on websites.

Apps - As technology has increased, smart phones have been released with an "App store" where you can download apps, institutions create apps, to benefit their publications and another way to appeal and engage with the audience in to downloading it for exclusive information, also since its on a smart phone it is more easily accessible so you can use the app while traveling to retrieve the latest information. A number of publications have apps such as Kerrang, NME and Q

Subscriptions - Subscriptions, is when the target audience subscribe meaning, they want more from the publication, they do this by giving their details and then receiving an email, with every email is an update, so it updates the target audience on upcoming magazines , tours, apps and live shows, it also gives information about upcoming events and artists. subscription helps the target audience socially engage with the publication as they are retrieving information that is useful for them.

Freemiums - Freemiums, are simply free magazines, they are normal at train or bus stations and are always given out for free, just like newspapers, but in the form of a magazine, inside a freemium there is a lot of different information, some Freemiums are limited edition such as a freemium called "Time out", inside a freemium are a lot of adverts, which suggests that the institution of the freemium wants to raise awareness of products or events in order to make profit.

Sales and returns - sales and returns are magazine bought from the shop that can be given back, and with this you get your money back, However, it is unlikely that many shops do sales and return. Most of the magazines that are on for sales and returns are left over magazines that didn't get sold. Shops don't mind if the magazines are returned as they do not pay money for the magazine sold as, only the distributor gains a loss.