Magazine Proposal plan –
The masthead of my publication will be named, BLACK HEART the reason for naming the masthead black heart is because it reflects on the genre of the publication, it also sounds edgy and rock like and gives a mysterious and distraught atmosphere. The publication is a mixture of 2 words but combined. The word black detonates darkness, emptiness and desolation, and the word heart, suggests life, energy and vitality. The words combined gives a binary oppositional contrast between the two words within the masthead, as if it’s a heart of darkness
Contents page –
In my content page, I’m going to include a wide range of both featured and regular sectors which provide information on the double page spread, as well as this the magazine will have its own section called Black blood, as it related to the contents magazine content page. The magazine contents page, will contain an alternative rock band called “Demonic felines”or "Demonic Cats" (My cover stars band name). What will make the magazine stand out is that it would have a collage of images, of the featured rock band, a section of features displayed on the contents page, a font style which is the same as the masthead.
Masthead –
The masthead is going to be called “Black Heart” as mentioned above, the masthead resembles the genre and reflects upon it, as “alternative rock” is stereotyped, to have a menacing title which tends to be edgy and slightly rough, this also stereotypes the audience itself, as it gives the audience to be seen as “rebellious”, The stereotype is used to emphasise the genre in a neutral way as it is neither positive nor negative.
Cover stars –
The cover stars of my magazine, are 3 females, the reason being this, is because there aren’t many females supported in the rock genre, yet there is a lot of female rockers in society, my cover star is a band and will consist of 3 members, all have piercings to promote the genre, as it is stereotyped. I am also going to make sure they wear clothing relating to the rock genre, and have props which make the
Genre - The genre of my publication is a mixture of JRock (Japanese rock) and alternative rock, I did this because I wanted to have a more diverese and larger audience, as rock music is already mainstream, I wanted to mix it up with a bit of Japanese rock, to give the target audience a different taste in music and also to meet the target audiences needs
Sunday, 2 November 2014
Proposal Presentation Planning
Task 6 - Proposal presentation planning
The proposal I have to create, had to be presented on a program, to show creativeness and that I have the ability to use different softwares and technology, I have an option of different programmes to choose from, which are programmes to do with presentations in which my proposal will be presented on. I will have to think of how to use these different programmes, However, I will be choosing Prezzi, to do my proposal presentation because it is clear to understand and as well as this it is appealing towards the audience.
The proposal I have to create, had to be presented on a program, to show creativeness and that I have the ability to use different softwares and technology, I have an option of different programmes to choose from, which are programmes to do with presentations in which my proposal will be presented on. I will have to think of how to use these different programmes, However, I will be choosing Prezzi, to do my proposal presentation because it is clear to understand and as well as this it is appealing towards the audience.
Proposal Planning (In more depth)
Task 6 - This a more detailed plan for the proposal on what to include, this is mainly to help with constructing the magazine, that I am going to produce, I will have to think about how I am going to to include a variety of features, and do some research on other magazines which is related to the genre I am going to do, the target audience as well as the demographics of the target audience.
Proposal / Photoshoot planning
Task 6 - For task 6 I have to create a proposal in which will include information on our magazine front cover, double page spread and contents page. I also have to create and plan a publication for my chosen magazine as well as this think about house style, cover lines, pricing and all other features which fit in to each segment. I also have to experiment with different fonts that is suitable for my masthead also the masthead font will have to reflect on my chosen genre. Also, I will have to be planning my photoshoot, on props, clothing, genre etc, and book a day which I then have to use the photography equipment which I will take a photograph and use as my front cover, double page spread and contents page, the models who are going to be photographed will be the cover stars.
Distribution
Distribution
Institutions - Institutions are established organisations in which own many publications which produces magazines, apps, social networking cross platforms, Ezines and freebies. Institutions can produce there own music magazines and as well as this institutions can produce many publications in different formats in particular they tend to produce music magazines, which link to builds on through different methods of media platforms as mentioned above. There are 3 really succesfull instituions which are famous for producing music magazine and have a mainstream amount of fans which appeal to both niche magazines and main stream music magazines these are
BBC (British broadcast corporation) - BBC is its own producer and they produce a a genre of music which is classical hence why their publication of their music magazine is named "Classical Music"
Bauer Media - Bauer Media are successful and have many publications they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, also this Bauer Media's music magazines tend to be based on alternative rock music
IPC (International Publishing company) - IPC are in charge of publications which are specialise in rock they are in charge of the publications NME, Guitar and BASS.
Magazines aren't the only publication as there are more, which institutions set out in different forms, as technology is building up, new forms of cross media are being used on different platforms and are also being produced.
These are...
Electronic brand extension - Electronic brand extension is when the publication uses online social media platforms to engage with the target audience for instance, platforms such as Facebook, Twitter, Youtube and Instagram. Electronic brand extension is one of most popular and mainstream ways of alerting the target audience on updates, events, tours and concerts. It also allows the target audience to interact to the publication, by commenting, in which the publication replays to the target audience. The publication shares images, updates, music , newsletters and subscriptions in which the audience gains all the information they need as well as having access to the information. There are many publications that do electronic brand extension one in which is popular is NME
Ezines - Ezines, are online magazines, its a publication and are linked with magazines of all sorts, specifically music magazines, as they have a wider audience. There are a lot of positives of having Ezines available, as some institutions give out codes, which allow you to access online magazines from home or by smart phones, tablets and computers. Normally there are limited Ezines, which give a lot of information on a certain publication However, there are some Ezines which are limited with exclusive information. A majority of Ezines, are free and in addition to this, the Ezines are more like teasers than actual magazines. Ezines are accessible on websites.
Apps - As technology has increased, smart phones have been released with an "App store" where you can download apps, institutions create apps, to benefit their publications and another way to appeal and engage with the audience in to downloading it for exclusive information, also since its on a smart phone it is more easily accessible so you can use the app while traveling to retrieve the latest information. A number of publications have apps such as Kerrang, NME and Q
Subscriptions - Subscriptions, is when the target audience subscribe meaning, they want more from the publication, they do this by giving their details and then receiving an email, with every email is an update, so it updates the target audience on upcoming magazines , tours, apps and live shows, it also gives information about upcoming events and artists. subscription helps the target audience socially engage with the publication as they are retrieving information that is useful for them.
Freemiums - Freemiums, are simply free magazines, they are normal at train or bus stations and are always given out for free, just like newspapers, but in the form of a magazine, inside a freemium there is a lot of different information, some Freemiums are limited edition such as a freemium called "Time out", inside a freemium are a lot of adverts, which suggests that the institution of the freemium wants to raise awareness of products or events in order to make profit.
Sales and returns - sales and returns are magazine bought from the shop that can be given back, and with this you get your money back, However, it is unlikely that many shops do sales and return. Most of the magazines that are on for sales and returns are left over magazines that didn't get sold. Shops don't mind if the magazines are returned as they do not pay money for the magazine sold as, only the distributor gains a loss.
Institutions - Institutions are established organisations in which own many publications which produces magazines, apps, social networking cross platforms, Ezines and freebies. Institutions can produce there own music magazines and as well as this institutions can produce many publications in different formats in particular they tend to produce music magazines, which link to builds on through different methods of media platforms as mentioned above. There are 3 really succesfull instituions which are famous for producing music magazine and have a mainstream amount of fans which appeal to both niche magazines and main stream music magazines these are
BBC (British broadcast corporation) - BBC is its own producer and they produce a a genre of music which is classical hence why their publication of their music magazine is named "Classical Music"
Bauer Media - Bauer Media are successful and have many publications they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, also this Bauer Media's music magazines tend to be based on alternative rock music
IPC (International Publishing company) - IPC are in charge of publications which are specialise in rock they are in charge of the publications NME, Guitar and BASS.
Magazines aren't the only publication as there are more, which institutions set out in different forms, as technology is building up, new forms of cross media are being used on different platforms and are also being produced.
These are...
Electronic brand extension - Electronic brand extension is when the publication uses online social media platforms to engage with the target audience for instance, platforms such as Facebook, Twitter, Youtube and Instagram. Electronic brand extension is one of most popular and mainstream ways of alerting the target audience on updates, events, tours and concerts. It also allows the target audience to interact to the publication, by commenting, in which the publication replays to the target audience. The publication shares images, updates, music , newsletters and subscriptions in which the audience gains all the information they need as well as having access to the information. There are many publications that do electronic brand extension one in which is popular is NME
Ezines - Ezines, are online magazines, its a publication and are linked with magazines of all sorts, specifically music magazines, as they have a wider audience. There are a lot of positives of having Ezines available, as some institutions give out codes, which allow you to access online magazines from home or by smart phones, tablets and computers. Normally there are limited Ezines, which give a lot of information on a certain publication However, there are some Ezines which are limited with exclusive information. A majority of Ezines, are free and in addition to this, the Ezines are more like teasers than actual magazines. Ezines are accessible on websites.
Apps - As technology has increased, smart phones have been released with an "App store" where you can download apps, institutions create apps, to benefit their publications and another way to appeal and engage with the audience in to downloading it for exclusive information, also since its on a smart phone it is more easily accessible so you can use the app while traveling to retrieve the latest information. A number of publications have apps such as Kerrang, NME and Q
Subscriptions - Subscriptions, is when the target audience subscribe meaning, they want more from the publication, they do this by giving their details and then receiving an email, with every email is an update, so it updates the target audience on upcoming magazines , tours, apps and live shows, it also gives information about upcoming events and artists. subscription helps the target audience socially engage with the publication as they are retrieving information that is useful for them.
Freemiums - Freemiums, are simply free magazines, they are normal at train or bus stations and are always given out for free, just like newspapers, but in the form of a magazine, inside a freemium there is a lot of different information, some Freemiums are limited edition such as a freemium called "Time out", inside a freemium are a lot of adverts, which suggests that the institution of the freemium wants to raise awareness of products or events in order to make profit.
Sales and returns - sales and returns are magazine bought from the shop that can be given back, and with this you get your money back, However, it is unlikely that many shops do sales and return. Most of the magazines that are on for sales and returns are left over magazines that didn't get sold. Shops don't mind if the magazines are returned as they do not pay money for the magazine sold as, only the distributor gains a loss.
Music magazine stand
Magazine magazine stand
I went to WHSmith to take a photograph of a magazine stand, I visited other stores, such as Tesco and ASDA but they didn't have any music magazine. I chose WHSmith as they had a variety of music magazines which are main stream and niche.
I went to WHSmith to take a photograph of a magazine stand. This is the magazine stand I took in WHSmith as you can see they are all music magazines. However, I noticed that the only genre of music in this magazine stand are all rock or alternative rock, there is no other genres to be seen within the image. The organisation of the magazines have been aligned all facing towards the audience showing the front cover, every front cover can be seen as the masthead, is shown on all the magazine which makes it readable, also the colours of the mast head are very vibrant as well as dark which contrasts and makes it easier to spot while looking at the magazine front covers in the stand. The magazine covers are organised to overlap other magazines which shows the magazine but covers a small portion of the magazine, it is all visible.
In this stand, the duplicate of magazines are behind each other, for example in this image, there are 3 issues of the Kerrang magazine, and the duplicates are in the background of the first magazine, this shows the audience that there are more magazines of the same kind available. In a majority of the magazine front covers, the rock genre is more dominated by the male gender in comparison to the female gender, as there is only 1 woman on a front cover in the magazine stand and all the other rock or alternative rock genre magazine have only males on the front cover.
There is a lot of bold cover lines and strap lines, on the magazines on the magazine stand, this makes it easier for the target audience to read, as they'll get a hint of what could be discovered within the magazine. There are also strap lines, which tell the audience that there is a lot of freebies in the magazine for instance the MOJO magazine in the image, has a strap line which says "Free Cd" this automatically engages the audiences eye, which directly shows that there is a free cd in the magazine.
The magazine layout and organisation have been laid out to show the cover star, as cover stars are the main focal points on a magazine front cover, which also gives an idea of what
the genre of magazine would be about, some magazine also display other artists and bands on the front cover in a smaller segment on the page, to reach out to their audience by interest which entices the audience in to wanting to know what could be inside the magazine. By also having a visible layout, the audience can detect the house style of magazines, as some magazines always use the same house style which makes it easy to spot, for instance Kerrang. Kerrang always has an house style of black, red and yellow if the target audience were to see the magazine from a distance they would easily spot it, and recognise the magazine.
I went to WHSmith to take a photograph of a magazine stand, I visited other stores, such as Tesco and ASDA but they didn't have any music magazine. I chose WHSmith as they had a variety of music magazines which are main stream and niche.
I went to WHSmith to take a photograph of a magazine stand. This is the magazine stand I took in WHSmith as you can see they are all music magazines. However, I noticed that the only genre of music in this magazine stand are all rock or alternative rock, there is no other genres to be seen within the image. The organisation of the magazines have been aligned all facing towards the audience showing the front cover, every front cover can be seen as the masthead, is shown on all the magazine which makes it readable, also the colours of the mast head are very vibrant as well as dark which contrasts and makes it easier to spot while looking at the magazine front covers in the stand. The magazine covers are organised to overlap other magazines which shows the magazine but covers a small portion of the magazine, it is all visible.
In this stand, the duplicate of magazines are behind each other, for example in this image, there are 3 issues of the Kerrang magazine, and the duplicates are in the background of the first magazine, this shows the audience that there are more magazines of the same kind available. In a majority of the magazine front covers, the rock genre is more dominated by the male gender in comparison to the female gender, as there is only 1 woman on a front cover in the magazine stand and all the other rock or alternative rock genre magazine have only males on the front cover.
There is a lot of bold cover lines and strap lines, on the magazines on the magazine stand, this makes it easier for the target audience to read, as they'll get a hint of what could be discovered within the magazine. There are also strap lines, which tell the audience that there is a lot of freebies in the magazine for instance the MOJO magazine in the image, has a strap line which says "Free Cd" this automatically engages the audiences eye, which directly shows that there is a free cd in the magazine.
The magazine layout and organisation have been laid out to show the cover star, as cover stars are the main focal points on a magazine front cover, which also gives an idea of what
the genre of magazine would be about, some magazine also display other artists and bands on the front cover in a smaller segment on the page, to reach out to their audience by interest which entices the audience in to wanting to know what could be inside the magazine. By also having a visible layout, the audience can detect the house style of magazines, as some magazines always use the same house style which makes it easy to spot, for instance Kerrang. Kerrang always has an house style of black, red and yellow if the target audience were to see the magazine from a distance they would easily spot it, and recognise the magazine.
Saturday, 1 November 2014
Magazine distribution planning
Magazine distribution planning
In class we were preparing for task 5 - which is distribution
This is the plan for distribution of music magazines and a magazine newsstand. In this plan it shows a variety of features, and different sources of distribution, which include institutions, social media and other ways on how different institutions distribute there publications, or how they socially appeal to their audience to give them information about upcoming magazines,ezines,apps or information in general. I also have to go out and a take a picture of an actual new stand which shows music magazines, to see how they're positioned and how they're distributed or organised and research on different platforms of the publication.
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