Question 3 - draft

What kind of media institution might distribute your media product and why? 

       

Institutions - Institutions are established organisations in which own many publications which produces magazines, apps, social networking cross platforms, Ezines and freebies. Institutions can produce their own music magazines and as well as this institutions can produce many publications in different formats in particular they tend to produce music magazines, which link to builds on through different methods of media platforms as mentioned above.

There are 3 really succesfull instituions which are famous for producing music magazine and have a mainstream amount of fans which appeal to both niche magazines and main stream music magazines these are 

BBC (British broadcast corporation) - BBC is its own producer and they produce a genre of music which is classical hence why their publication of their music magazine is named "Classical Music"

Bauer Media - Bauer Media are successful and have many publications they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, also this Bauer Media's music magazines tend to be based on alternative rock music

IPC (International Publishing company) - IPC are in charge of publications which are specialise in rock they are in charge of the publications NME, Guitar and BASS.

The media institution I will choose to distribute my media product will be Bauer Media. Bauer Media are successful and have many publications, they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, and also this Bauer Media's music magazines tend to be based on alternative rock music. This also links to my case study’s, as Kerrang! was a chosen case study and Bauer media represents that.

 Another reason, why I choose Bauer media is because of the ethnicity that Bauer media targets, which is mainly Americans and Europeans in this case (United Kingdom), and these all link to the ethnicity of individuals my magazine media product is based upon in addition to this, it will target Japanese individuals, as my media product is both of rock and j-rock with a variety of sub-genres.

Bauer media is also good marketing wise, as a lot of their monthly magazine products are placed in stores such as Tesco, WHSmith and online website such as Kerrang!, Mojo and Q. These stores are also popular and known which will help distribute the media product.