Tuesday, 20 January 2015
question 7 - draft
Looking back at the preliminary task, what do you feel you have learnt in the progression from it to the full product?
In the beginning of my media product from the creation of the college magazine I felt that I have progressed. In the college magazine I did not use as many features, and my college magazines house style wasn't aesthetically pleasing towards the target audience who were college students.
In accordance to my final media product which is the BlackHeart publication, I feel as if it more professional as all the features are applied within the magazine front cover such as using, a free giveaway, main cover line, different fonts, a relatable colour scheme and a professional photograph of the cover star.
My contents page for the college magazine was also not good as it lacked a lot of features, the layout was not considered reasonable for the target audience and the colour scheme didn't go well as it didn't follow up with the colour scheme and house style which was used in the college magazine front cover.
In relation to my final contents page product, I have added several more feature as well as this all boxes are aligned to fill in white space which is important as it gives a well organised layout as well as appearance. I feel as if I have learnt as I progressed from the preliminary tasks in to the final product as a change can be seen also I have learnt how to apply the conventional features appropriately to the contents page and added a bit extra from looking at my case studies which was subscription and an editors letter.
I have used Photoshop for both my college magazine and final media product. I feel as if I have learnt how to use more technical tools than the college magazine I created before, such as adding stroke, shadows and manipulating various features.
I feel as if I have learnt how to use the correct journalistic in association with my target audience, as they're more formal than informal. The journalistic language is also clear and gives direct details and attention towards the audience, as I have also used double page spread conventional features such as the use of pull quotes, appropriate suitable and clear font styles, and the use original images.
Overall, I think I have learnt a lot since the preliminary task as my skills in using different software's and programmes such as Photoshop and InDesign as during the preliminary task I wasn't able to use the tools as I struggled a lot, however now I am able to use both programmes as I have used it several times from preliminary task to the full product.
In the beginning of my media product from the creation of the college magazine I felt that I have progressed. In the college magazine I did not use as many features, and my college magazines house style wasn't aesthetically pleasing towards the target audience who were college students.
In accordance to my final media product which is the BlackHeart publication, I feel as if it more professional as all the features are applied within the magazine front cover such as using, a free giveaway, main cover line, different fonts, a relatable colour scheme and a professional photograph of the cover star.
My contents page for the college magazine was also not good as it lacked a lot of features, the layout was not considered reasonable for the target audience and the colour scheme didn't go well as it didn't follow up with the colour scheme and house style which was used in the college magazine front cover.
In relation to my final contents page product, I have added several more feature as well as this all boxes are aligned to fill in white space which is important as it gives a well organised layout as well as appearance. I feel as if I have learnt as I progressed from the preliminary tasks in to the final product as a change can be seen also I have learnt how to apply the conventional features appropriately to the contents page and added a bit extra from looking at my case studies which was subscription and an editors letter.
I have used Photoshop for both my college magazine and final media product. I feel as if I have learnt how to use more technical tools than the college magazine I created before, such as adding stroke, shadows and manipulating various features.
I feel as if I have learnt how to use the correct journalistic in association with my target audience, as they're more formal than informal. The journalistic language is also clear and gives direct details and attention towards the audience, as I have also used double page spread conventional features such as the use of pull quotes, appropriate suitable and clear font styles, and the use original images.
Overall, I think I have learnt a lot since the preliminary task as my skills in using different software's and programmes such as Photoshop and InDesign as during the preliminary task I wasn't able to use the tools as I struggled a lot, however now I am able to use both programmes as I have used it several times from preliminary task to the full product.
Question 6 - Draft
What have you learnt about technologies from the process of constructing this product?
Photoshop – Photoshop was a program I used in to constructing my music magazine, Photoshop is a program to where you can create designs, illustrations and graphical products in relation to my coursework I used it to make the front cover of my magazine, and from the process I learnt many technical details in to using Photoshop. First of all I learnt how to layer my layers on photoshop, by rearranging the order and moving the layers and editing them around. I also learnt about different ways of using several tools in the tool box and techniques to manipulate text such as by adding shadows, glows and strokes.
InDesign - I used InDesign to construct my contents page and double page spread. With illustrator I learnt how to use align text boxes, columns and rows to create gutter space and to neaten my contents page and double page spread. In addition to this, I created a lot of text boxes for different conventional features which fit in to the contents page and double page spread. I also learnt how to use different features such as adding in suitable fonts, captions, headlines, journalistic language and placing images in. Most importantly, I have learnt how to export my file as a jpeg.
Blogger - Blogger, is our blog in which we upload our coursework on. Blogger is a form of technology and I have used this piece of technology to construct my coursework on to the blog. From this programme I have learnt how to embed links from other programs on this program in which it is then transferred from the website on to the blog by putting in the embed code. I have also learn how alter text, size and upload images. Lastly I have learnt how publish, save, edit my posts on the blog which has been very useful.
Photography Studio - To construct the music magazine I had to use the photography studio, to photograph my cover stars. I learnt how to use a professional DSLR camera which was a Nikon D7000. In addition I learnt how to control the use of flash, and to changes the colours of my photographs such as using monochrome or standard depending on the colour I wanted my photographs to be. I also learnt how to use a soft box and by using this it allowed me to manipulate shadows on the models.
Timetoast - Timetoast, is another handy piece of technology In which I used at the start. Timetoast is a timelines plan of events you create. This has helped me become organised and keep on track with my coursework deadlines for each event deadline on the timeline.
Prezzi / Slideshare - Prezzi, is one of the first programs I used to create my proposal. I have learnt how to configure and create a online presentaitions through the use of this online program. Slideshare is also a really handy programme, this has helped me upload my power points online quicker than usual just by embedding the URL on to blogger.
question 5 - draft
How did you attract/address your audience?
Masthead -
The masthead of my publication will be named, BLACK HEART the reason for naming the masthead black heart is because it reflects on the genre of the publication, it also sounds edgy and rock like and gives a mysterious and distraught atmosphere. The publication is a mixture of 2 words but combined. The word black detonates darkness, emptiness and desolation, and the word heart, suggests life, energy and vitality. The words combined gives a binary oppositional contrast between the two words within the masthead, as if it’s a heart of darkness. This attracts the audience, as the title is related to the genre and also sounds catchy. The masthead is going to be called “Black Heart” as mentioned above, the masthead resembles the genre and reflects upon it, as “alternative rock” is stereotyped, to have a menacing title which tends to be edgy and slightly rough, this also stereotypes the audience itself, as it gives the audience to be seen as “rebellious”, The stereotype is used to emphasise the genre in a neutral way as it is neither positive nor negative.
Cover stars – The cover star is a female, who is dressed up cutely, this attracts the audience as the male audience of my publication will follow sex appeal in order to gain a sense of gratification. In addition to this, the appearance of the cover star and the use of props and clothing may also address and attract the audience, as the target audience may want to dress up like the cover star.
Genre - The genre of my publication is a mixture of JRock (Japanese rock) and alternative rock, I did this because I wanted to have a more diverese and larger audience, as rock music is already mainstream, I wanted to mix it up with a bit of Japanese rock, to give the target audience a different taste in music and also to meet the target audiences needs, this addresses and attracts the audiences, as J-pop and different variations of the rock sub genre may be new to the audience and may appeal to them.
Subscriptions - Subscriptions, is when the target audience subscribe meaning, they want more from the publication, they do this by giving their details and then receiving an email, with every email is an update, so it updates the target audience on upcoming magazines , tours, apps and live shows, it also gives information about upcoming events and artists. Subscription helps the target audience socially engage with the publication as they are retrieving information that is useful for them. This will attract the audience as they would want more from the publication and will receive it by subscription.
Colour scheme -
The colour scheme attracted my audience as the colours were appropriate to the target audience, I have used the three colours which are black, white and pink. These colours contrast well against each. Furthermore, these colours are used throughout the media publication as it is a chosen house style I chose to stick with.
Social network - Social networking attract and addresses the audience, as in my contents page, different websites were shown where the target audience is able to interact with the publication or retrieve information about the publications. I use the social networking sites which are Facebook, instagram and twitter and the official BlackHeart website.
Masthead -
The masthead of my publication will be named, BLACK HEART the reason for naming the masthead black heart is because it reflects on the genre of the publication, it also sounds edgy and rock like and gives a mysterious and distraught atmosphere. The publication is a mixture of 2 words but combined. The word black detonates darkness, emptiness and desolation, and the word heart, suggests life, energy and vitality. The words combined gives a binary oppositional contrast between the two words within the masthead, as if it’s a heart of darkness. This attracts the audience, as the title is related to the genre and also sounds catchy. The masthead is going to be called “Black Heart” as mentioned above, the masthead resembles the genre and reflects upon it, as “alternative rock” is stereotyped, to have a menacing title which tends to be edgy and slightly rough, this also stereotypes the audience itself, as it gives the audience to be seen as “rebellious”, The stereotype is used to emphasise the genre in a neutral way as it is neither positive nor negative.
Cover stars – The cover star is a female, who is dressed up cutely, this attracts the audience as the male audience of my publication will follow sex appeal in order to gain a sense of gratification. In addition to this, the appearance of the cover star and the use of props and clothing may also address and attract the audience, as the target audience may want to dress up like the cover star.
Genre - The genre of my publication is a mixture of JRock (Japanese rock) and alternative rock, I did this because I wanted to have a more diverese and larger audience, as rock music is already mainstream, I wanted to mix it up with a bit of Japanese rock, to give the target audience a different taste in music and also to meet the target audiences needs, this addresses and attracts the audiences, as J-pop and different variations of the rock sub genre may be new to the audience and may appeal to them.
Subscriptions - Subscriptions, is when the target audience subscribe meaning, they want more from the publication, they do this by giving their details and then receiving an email, with every email is an update, so it updates the target audience on upcoming magazines , tours, apps and live shows, it also gives information about upcoming events and artists. Subscription helps the target audience socially engage with the publication as they are retrieving information that is useful for them. This will attract the audience as they would want more from the publication and will receive it by subscription.
Colour scheme -
The colour scheme attracted my audience as the colours were appropriate to the target audience, I have used the three colours which are black, white and pink. These colours contrast well against each. Furthermore, these colours are used throughout the media publication as it is a chosen house style I chose to stick with.
Social network - Social networking attract and addresses the audience, as in my contents page, different websites were shown where the target audience is able to interact with the publication or retrieve information about the publications. I use the social networking sites which are Facebook, instagram and twitter and the official BlackHeart website.
Question 4 - draft
- Who would be the audience for your media product?
The target audience for my media product are of the ages between 15 – 24. The reason why my target audience is in between this age range, is due to many teenagers are becoming more interested in to rock music, to have a theme of being a “rebellious teenager”
My target audience is 70% female and 30% male, the reason why I have more of a female target audience, is because this media product is aimed at female in comparison towards the male audience. Also the male audience for my chosen institution which is Bauer has a wider percentage of a male audience in all there media products which makes my media product different.
The ethnicity of the target audience for my media product are mostly from UK, Japan and America. This is the target ethnical audience as my media product has artists and cultures from all 3 of these countries.
My target audience, holds social norms however, they will not be religious, and they would hold the appearance of looking “rebellious, dark & cute”. Some of the target audience will be in education, have a job or will be jobless. The target audience will likely have a drunk, partying lifestyle to show their rebellion by attending clubs, gigs and concerts.
Question 3 - draft
What kind of media institution might distribute your media product and why?
Institutions - Institutions are established organisations in which own many publications which produces magazines, apps, social networking cross platforms, Ezines and freebies. Institutions can produce their own music magazines and as well as this institutions can produce many publications in different formats in particular they tend to produce music magazines, which link to builds on through different methods of media platforms as mentioned above.
There are 3 really succesfull instituions which are famous for producing music magazine and have a mainstream amount of fans which appeal to both niche magazines and main stream music magazines these are
BBC (British broadcast corporation) - BBC is its own producer and they produce a genre of music which is classical hence why their publication of their music magazine is named "Classical Music"
Bauer Media - Bauer Media are successful and have many publications they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, also this Bauer Media's music magazines tend to be based on alternative rock music
IPC (International Publishing company) - IPC are in charge of publications which are specialise in rock they are in charge of the publications NME, Guitar and BASS.
The media institution I will choose to distribute my media product will be Bauer Media. Bauer Media are successful and have many publications, they are in charge of Q, Mojo and Kerrang which are mainstream magazines and have a huge fan base, and also this Bauer Media's music magazines tend to be based on alternative rock music. This also links to my case study’s, as Kerrang! was a chosen case study and Bauer media represents that.
Another reason, why I choose Bauer media is because of the ethnicity that Bauer media targets, which is mainly Americans and Europeans in this case (United Kingdom), and these all link to the ethnicity of individuals my magazine media product is based upon in addition to this, it will target Japanese individuals, as my media product is both of rock and j-rock with a variety of sub-genres.
Bauer media is also good marketing wise, as a lot of their monthly magazine products are placed in stores such as Tesco, WHSmith and online website such as Kerrang!, Mojo and Q. These stores are also popular and known which will help distribute the media product.
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