Evaluation
Target
Audience – Ages 13–18
Research Skills -
During the
induction assignment, I had to research quite a lot, while doing this I had to
receive information about the music industry. My strengths are finding
information about the music industry according to my target audience and this was
quite successful as I managed to find artists with their opinion based on music
piracy.
A website I found extremely useful was http://www.upvenue.com/article/1590-musician-stances-on-music-piracy.html , this website helped me gather
opinions of artists on music piracy, which I then used in my article as the
artists on the website were targeted at my target audience.
However, my
weakness in my research skills is my timing, as I had to look through many
websites to receive valid information on the music industry and piracy, the
cause of my misconception was the wording used in the google search bar, this
was very time consuming and made me progress slower than I would usually
progress.
Many
websites, were not related to the information I was looking for, and some
websites were not useful as the article published on the websites were
published years ago, although the information I needed was there.
Lastly,
while researching I managed to find a lot of statistics of music artists, but
they were based in the USA and not the UK, this made it difficult for me as I
was unable to source for information as the statistics in the UK and USA gave
out different facts and figures on artists.
Journalistic and writing skills –
Overall for
journalistic and writing skills, I found it hard as I struggled with the
writing format on my target audience, as a person I am somewhat formal, and as
my target audience was based on teenagers, I had to include informal language
which was difficult for me. Also during class, our teacher didn’t teach us much
about journalistic skills, which caused me to struggle while writing.
On the other
hand, I did have some pre-knowledge on what to include from previous
journalistic experience, for example using drop caps, captions and images
within the article. However, to improve my article I could have included journalistic/writing
skills such as using pull quotes, subheadings and more use of colour which was
related to my target audience, by using these skills my article would have been
improved to a further extent.
In design
Indesign is
a program, I used to structure my article layout, while using it I had a lot of
problems, first of all I had never used this program before, which meant it
took me time to understand how to use it and while being completely new to the
program I found it confusing. It was difficult at first, but I managed to overcome
it. On indesign, it was quite easy to make an article as the tools were listed
on the side of the program, there was a few tools I used in my article, such as
a word box, arrow tool and font these were simple tools which helped me produce
my article. Also in indesign I had to export my article in a jpeg and this
allowed me to publish my article on my blog.
Web publishing skills
My strengths
of web publishing skills, is that im good at using certain fonts that will attract
my target audience, and with this also comes the use of using colour, because
without colour an article doesn’t become eye catching. However, I do have
weakness with my web publishing skills and this is whether to include
information gathered in my article, sometimes I feel as if I include irrelevant
facts or opinions which, may not be a part of the article
Audience feedback
I found the
audience feedback useful, as it was to reference where I got my facts and
figures from, however I also didn’t find the audience feedback useful because I
only received 1 target, so I wouldn’t know how to improve it, from an audiences
preference.
Targets
Over all I would set these targets on
the work I produced
- Find relevant information regarding the article
- Always reference the source of information
- Be more innovative and in the format and features of an article
- Use all features e.g pull quotes, subheadings and references
These are realistic and sensible targets which reflect your evaluative comments. You have used some nice media-specific terminology throughout and you've been clear and appropriate about your strengths and weaknesses. A good quality evaluation and a succesful induction overall. Vanessa
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